Concept & Product Optimization

What if you could combine the learning from talking with your consumers (understanding their unmet needs) with rich qualitative and quantitative in-the-moment feedback on your proposed solutions to their needs? What if you could then take this learning and quickly explore tweaks to your ideas or investigate entirely new ones – immediately? You could reduce your product development cycle time, lower your overall investment in research, improve your likelihood of a successful outcome, and have more peace of mind in your decisions…

We will let you in on a little secret…  You can!

Parker has a strong history in product/service optimization.  We integrate qualitative and quantitative information gathering with iterative techniques and deep expertise to uncover additional and often hidden improvement opportunities. Our central location testing approaches allow you to Expose, Learn, Optimize, and Validate all within the same day or across multiple days in multiple locations.

Key features of our optimization sessions include:

• The ability to test hypothesized improvements in real time with consumers.
• The ability to test multiple concepts or positionings
• The ability to utilize a variety of diagnostic tools to determine which concept attributes are working and which need refinement
• The ability to qualitatively probe respondents to uncover the “whys” behind the diagnostic scores
• The ability to optimize stimuli based on diagnostic learning and blended qualitative insights
• The ability to quickly retest refined ideas

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Optimization Session Overview

Our optimization session framework is extremely flexible and thus adaptable to your specific needs. Please contact us to learn more.

 

See More Detail

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