Concept & Product Evaluation

Concept EvaluationThe ultimate benefit of product testing is competitive advantage. Companies dedicated to ongoing product improvement and testing can achieve superiority and a competitive advantage of great strategic significance.

Parker Insights has assisted some of the world’s strongest brands with product development and evaluation. With over 5,000 product ideas tested, we are able to provide context around the strength of your product concept. Whether it is online or in-person, Parker will design a research solution specific to your unique needs.

Examine the areas in which Parker Insights can partner with you in the development of your product or service.

 

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Concept Screening

Early in the product development process, brainstorming efforts lead to numerous ideas for consideration.  A structured process to objectively determine which of these ideas are best suited for further consideration is essential in ensuring you are moving in the right direction.  Whether you are exploring 4 concepts or 40, Parker can help make sure you have the insight required to chart your course forward during development.

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Concept Testing

You are moving forward with a concept that resonates well with consumers and your target. It’s now time to refine your idea and begin evaluating a variety of marketing variables associated with your product or service. Parker can advance your understanding on all aspects of a concept’s potential. Our experience extends to many areas of concept design, including:

  • Line Optimization
  • Positioning
  • Naming
  • Package Design
  • Pricing / Trial Projections
  • Store Promotion Design

Our concept testing research combines a depth of expertise with the best capabilities that technology can offer today.  At Parker, we also provide the ability to move beyond strictly evaluation into rich optimization research approaches.

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Product Testing

You have refined your idea and you now have a prototype or maybe you may want to understand how consumers feel about an existing product. In either case, you will want “real-world” feedback from people who will actually use your product or service. From consumer goods to apparel to construction materials to insurance policies, Parker has the experience and expertise to meet your needs. Our products research experience includes:
  • Sensory Testing
  • Concept & Use
  • Extended Use
  • Blind Tests
  • Quality Monitoring
Parker can also further help you cultivate deep insight and compress your development cycle-time by leveraging our expertise in optimization research.
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Truly understanding why concepts “work” or “don’t work” sets the stage for optimization efforts and/or brainstorming new ideas.
Quantitatively assess which concepts meet or exceed identified performance criteria such as competitive benchmarks, historical database comparisons, key measures, or trial projections.